A lot of marketers work their arms and legs off in the pursuit of increased traffic, when there are often goldmines right in front of their eyes. One such goldmine is learning how to increase your CTRs.
Put another way, it’s a hell of a lot easier increasing your top performing post’s CTR from 3% to 6% than it is doubling your traffic through writing extra content or building extra links.
So how can we increase our CTRs? Below are a handful of experiments, case studies, and best practices on how you can make your search results more clickable.
To keep things interesting, I’ve only discussed tactics that will have an instant impact on increasing your traffic and CTRs. There are many good long-term strategies for increasing CTRs, such as focusing on building your brand, ranking higher for keywords, and developing your copywriting abilities, but today I just want to touch on the quick wins.
Do re-view the updated answer. Certain more points have been added. :-)
Nature knows no bounds, I have been following this question since many days, and I thought the beautiful answers mentioned here encompassed almost all phenomenons. But surprisingly, I came through some more such phenomena which really seem too unbelievable to be true. Do take 10 minutes and go through all of them. They are...
Happy to answer this but be aware, my writing abilities are quite limited. I am an essayist, an article writer of short, pithy, vignettes. That’s it.
I cannot write novels (like Quorans Graeme Shimmin, Cristina Hartmann, Aman Anand, Clifford Meyer) or extremely persuasive pieces (Jon Mixon, Gary Teal, Marcus Geduld), nor can I distill massively complex issues to a single truth (Erica Friedm...
The last time I quit heroin , I went cold turkey on a friends couch. It wasn't really planned but it happened something like this.
I was living with some junkie in her parents house. Her parents were both coke heads and they knew I was doing heroin but they had a 'no needles' policy so when they found out we were shooting up, they "politely asked me to leave." I was left with very little money...